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jingle

jingle, advertising tune

noun JEEN-gl Rare
Arts & Culture Music

Origin: English borrowing

Usage Note

Jingle is an anglicism used in French advertising and media contexts to mean a short, catchy musical signature for a brand or radio station. It is masculine and takes a normal plural jingles. In informal speech you might also hear indicatif for a radio station's signature tune, though jingle is the dominant commercial term.

Examples

"Ce jingle est resté dans ma tête toute la journée."

Natural Translation

That jingle stayed in my head all day.

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