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gogo

sucker, easy mark

noun go-GO Rare

Usage Note

Gogo is a familiar, slightly dismissive term for someone who is gullible or easily deceived. The phrase à gogo (meaning 'in abundance, galore') is a completely separate, very common expression and is not related in meaning. The word is invariable in form.

Examples

"Il s'est fait avoir comme un gogo."

Natural Translation

He got taken in like a sucker.

Literal Translation

He got himself had like a sucker.

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