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sponsoriser

to sponsor

verb spon-so-ree-ZEH Rare

Origin: English 'to sponsor', adapted into French

Usage Note

Sponsoriser is a direct borrowing from English, now standard in French business and sports contexts. The equivalent purely French term is parrainer, which is preferred in formal registers. Sponsoriser un événement means 'to sponsor an event'. The noun le sponsoring (also le parrainage) means sponsorship. Both forms coexist in modern French.

Examples

"La marque sponsorise plusieurs équipes sportives."

Natural Translation

The brand sponsors several sports teams.

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