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réclame

advertisement, advert

noun reh-KLAM Rare

Usage Note

réclame is a somewhat dated or regional term for an advertisement or commercial — the more current terms are publicité or pub. The phrase en réclame means 'on special offer' or 'on promotion' and is still heard in Belgian and Swiss French. The verb réclamer (to demand, to claim) is related but has a different everyday meaning.

Examples

"Cette réclame est partout dans le métro."

Natural Translation

This advert is everywhere in the metro.

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